Interior_PrivateLabel

Collaboration, trust, and aligned interests drive mutual success

In today’s competitive retail environment, private label brands have become increasingly instrumental in how retailers engage and inspire the value-centric consumer. In addition to delivering increased control and improved profitability, well-executed private label brands can help retailers deliver a unique value proposition to their targeted consumers. However, creating a successful private label assortment is no easy task! With the market becoming more competitive and consumers becoming savvier, developing a meaningful private label assortment requires a lot more than just finding a vendor and deep-discounting the products. The retail environment has evolved. Success now requires strong retailer & vendor partnerships that possess a high level of trust and collaboration. It also requires vendors who are able to bring a certain level of industry knowledge, strategic leadership, and innovative prowess to the partnership.

This is where we are at our best! With our many years of experience and expertise in private label brands, we are confident that our product quality and customer service is second to none. Since 1993, our company has been partnering with some of the largest retailers in the world to successfully transform ideas into reality. Additionally, each member of our leadership team holds on average more than 30 years of industry experience, both on the retailer and vendor side of the business. It is with this industry experience and strong manufacturing capabilities, that we are able to consistently deliver innovative programs that create a point of differentiation in the market.

We embrace the process and take it an extremely detailed, but flexible approach. After all, it’s not just any brand that we are working with. It’s YOUR brand! Not only can we help design every product, we will guide and lead you through every step and consideration. When faced with challenges, we will always bring alternative options to the table and make sure you are always aware of how a change will impact your bottom line. Once the product is finally in stores, our experienced account managers will work to carefully analyze and optimize the program throughout its full lifecycle.